Do real estate sales agents in Texas have a duty to treat customers fairly?

In Texas, real estate sales agents are indeed required to treat customers fairly, and the correct response indicates that they have a duty in this matter. This duty is rooted in the ethical and professional standards that govern real estate practices in the state. While agents have a fiduciary duty to their clients—meaning they must prioritize their clients' interests and act with loyalty and care—they also have an obligation to interact honestly and fairly with customers. This ensures a level of professionalism and trust in real estate transactions.

Treating customers fairly is important as it helps to maintain integrity in the industry and ensures that all parties involved in real estate transactions are given equitable treatment, regardless of whether they are clients or mere customers. Such practices promote fairness and can lead to better business relationships and reputation for the agents involved.

Thus, the essence of the duty to treat customers fairly is intrinsic to maintaining ethical standards in professional conduct, which transcends mere contractual obligations to clients.