Is DTPA aimed at protecting which group?

DTPA, or the Deceptive Trade Practices Act, is primarily designed to protect consumers from unfair and deceptive business practices. The legislation outlines specific provisions that guard against false advertising, misrepresentation, and other forms of fraud that could negatively impact consumers in their purchasing decisions. By establishing a legal framework through which consumers can seek remedies for damages caused by deceptive practices, DTPA empowers individuals and promotes fair competition in the marketplace.

While the act may incidentally impact real estate agents, home builders, or government entities, its core focus is on ensuring that consumers are not exploited or misled by businesses. This consumer protection goal is reflected in the enforcement mechanisms provided by the DTPA, which allow consumers to hold businesses accountable for unethical practices.