Is it necessary for agents to reach out for contact more than twice a year once they've established relationships in their market area?

The assertion that it is not necessary for agents to reach out more than twice a year after establishing relationships in their market area holds validity for several reasons. Once a solid relationship has been built with clients or customers, the need for frequent contact may diminish. Consistent communication can foster trust and maintain a connection, but excessive outreach may lead to client fatigue or annoyance.

In many cases, a well-timed reach out—such as seasonal greetings, market updates, or personal check-ins—may be sufficient to keep the relationship warm without overwhelming clients. The key is to focus on quality over quantity; meaningful interactions can often have more impact than frequent, less personal communications. By limiting outreach to twice a year, agents can remain top-of-mind while respecting their client's preferences and time.

This balanced approach can be particularly effective in maintaining relationships since it allows agents to emphasize valuable interactions that reinforce the connection established, rather than defaulting to a rigid schedule of frequent contact that may not be necessary.