What is the average turnaround response for a mailer?

The average turnaround response for a mailer is generally recognized around 1%. This percentage represents a typical return on investment for physically sent mail campaigns, which are often part of broader marketing strategies. The overall effectiveness of a mail campaign can vary significantly based on factors such as the target audience, the offer presented, and the relevance of the mailer to the recipients.

While higher response rates, like 5%, 10%, or 15%, are achievable in specific situations, they are not typical for the average mailer. These higher rates usually indicate highly targeted campaigns or special offers that particularly resonate with the audience. The 1% figure provides a realistic benchmark that marketers can use when planning and evaluating the success of their direct mail efforts, especially when considering overall return on investment and budget allocations.