What is the best time to cold call?

The afternoon or early evening is often considered the best time to make cold calls because, during this period, potential clients may have settled into their workday and have more time to engage in conversations. By this time, they are usually past the busiest morning hours, allowing for a more receptive atmosphere. Additionally, calling in the early evening can also catch individuals who may be wrapping up their day and are more inclined to hear new pitches or opportunities without the intensity of their daily responsibilities weighing on them. This timing effectively balances professional obligations while still being a convenient moment to discuss new possibilities.

In contrast, making calls in the morning can often lead to voicemail or rushed conversations as people are still getting organized for the day. Late-night calls may intrude on personal time, making them less appropriate and likely leading to negative responses. Mid-morning can also be challenging, as this is typically when many people are engaged in meetings or starting to focus on their critical tasks for the day.