What is the primary market of buyers today in terms of age?

The primary market of buyers today, particularly in terms of age, is effectively represented by the category of individuals aged 25 to 79 years old. This broad age range encompasses a significant portion of the population that is typically more financially stable and investing in long-term purchases, such as homes, vehicles, and durable goods.

Individuals in this age group are often in their peak earning years, which allows them to engage in consumer activities more frequently and at higher monetary levels compared to younger age groups. Moreover, the needs and preferences of this demographic are diverse, reflecting various life stages such as starting families, mid-life purchases, and preparing for retirement, all of which contribute to their substantial influence on market trends.

In contrast, the younger age groups, like those aged 18 to 24, tend to have limited purchasing power as they may still be in school or early careers, focusing more on immediate needs than long-term investments. Similarly, the narrower age ranges provide too limited a view of the expansive market that exists within the 25 to 79 age group, which is much more reflective of current consumer behavior trends.