What minimum point type is recommended for marketing materials aimed at the GI generation?

For marketing materials aimed at the GI generation, a minimum point size of 12 points is recommended due to the general visual preferences and needs of this demographic. The GI generation, which includes individuals born between approximately 1901 and 1927, often experiences age-related vision changes, such as presbyopia, making smaller text difficult to read. A font size of 12 points strikes a balance between readability and aesthetic appeal, allowing for clear communication without overwhelming the reader.

Choosing a larger font size, such as 14 points, while beneficial for legibility, may lead to unnecessary space usage and can make layouts look less professional or cohesive, especially in standard marketing materials. Conversely, fonts smaller than 12 points, like 10 or 11 points, could compromise readability and may not convey the respect and quality often desired in communications intended for an older audience. Thus, utilizing 12 points is effective in ensuring the material is accessible and engages the audience appropriately.