When is the optimal time to make cold calls?

The optimal time to make cold calls is during the afternoon or early evening because this period typically aligns with when people are more receptive to answering calls. In the afternoon, many individuals have settled into their workday and may be more open to engaging in conversations that could be beneficial. As the day winds down but before personal commitments take over, there’s often a brief window where professional tasks are still on the mind yet less pressing.

Additionally, later in the day can allow for improved mood levels; individuals might feel more relaxed and open to talk compared to the beginning of their day, which can be hectic and filled with tasks. This timing increases the likelihood of reaching prospects who are more willing to listen and engage in productive discussions.

Morning hours may be less effective, as people are typically just starting their day and may not be ready to have conversations. Midday can also pose challenges, as lunch breaks or busy schedules may disrupt availability. Late-night calls are generally not advisable, as most individuals are likely to be unwinding or unavailable, further decreasing the chances of a successful conversation.